Introduction
"Where Are Ü Now" by Jack Ü, featuring Justin Bieber, is a standout track from the 2010s that exemplifies the era's EDM/pop crossover. Released in 2015, this song became a defining moment for both the artists and the genre, showcasing a perfect blend of electronic music with mainstream pop appeal.
Cultural Context
The 2010s were marked by the rise of streaming-first releases and the dominance of trap and 808s in popular music. "Where Are Ü Now" fits squarely within this context, emerging as a festival anthem and a staple of the influencer-era hits. Its success was bolstered by the burgeoning festival culture and viral dance trends that characterized the decade.
Production & Sound
The track is notable for its innovative use of manipulated vocal samples, particularly the dolphin-like sound that became its signature. This production choice, combined with a driving beat and lush synths, helped to set "Where Are Ü Now" apart in a crowded musical landscape. The collaboration between Skrillex and Diplo as Jack Ü resulted in a sound that was both fresh and influential.
Notable Live Performances
One of the most memorable live performances of "Where Are Ü Now" was at the 2015 Ultra Music Festival, where Jack Ü delivered an electrifying set that highlighted the track's energetic and anthemic qualities. This performance helped cement the song's status as a festival favorite.
Modern Legacy
Today, "Where Are Ü Now" remains a relevant and influential track, often cited as a pivotal moment in the blending of EDM and pop. Its innovative production techniques and cross-genre appeal continue to inspire artists and producers, ensuring its place in the annals of modern music history.

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