TWICE — Music Videos

About

TWICE are a South Korean pop group whose nine-member lineup brings together Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu. Emerging in 2015, the group developed a musical identity built on bright melodies, clear rhythmic hooks and the interaction between contrasting vocal personalities. Their songs often move rapidly between individual lines and shared refrains, allowing a large ensemble to sound organized and immediately recognizable rather than crowded.

Sound and recordings

Cheer Up, released in April 2016, captures an early version of that approach, using playful changes in delivery and a strongly memorable chorus. Fancy followed in April 2019 and placed the group within a fuller, more overtly electronic pop setting. The songs show a development in colour and atmosphere while preserving the focus on melodic detail and the momentum created by passing a phrase from one member to another.

Listening guide

The catalogue includes dance-oriented singles, ballads and increasingly varied production styles, giving the group room to develop beyond one familiar sound. Even when the arrangements become denser, clearly placed vocal entrances help the listener follow the song. Cheer Up and Fancy make useful starting points because they show two stages in that development: an early emphasis on buoyant character and a later approach that expands the scale of the production without losing the ensemble’s melodic identity.