Introduction
"This Is How We Do It" by Montell Jordan is a quintessential 1990s anthem that dominated the R&B and hip-hop scenes. Released in 1995, this track became a cultural phenomenon, capturing the essence of the decade with its infectious rhythm and relatable lyrics.
Cultural Context
During the mid-1990s, the music landscape was diverse, with genres like grunge, Britpop, and new jack swing making waves. "This Is How We Do It" stood out by blending R&B and hip-hop, offering a fresh sound that resonated with audiences worldwide. Its release during the rise of MTV ensured the track received significant airplay, further cementing its status as a staple of the era.
Production & Sound
Produced by Oji Pierce and Montell Jordan, the track features a smooth G-funk-inspired beat, characterized by its laid-back groove and catchy melody. The use of a sample from Slick Rick's "Children's Story" adds a nostalgic layer, bridging the gap between old-school hip-hop and contemporary R&B. The production is polished, with a focus on creating an infectious party vibe.
Notable Live Performance
One of the most memorable live performances of "This Is How We Do It" occurred during the 2014 Billboard Music Awards, where Montell Jordan delivered a nostalgic rendition that brought the audience to its feet. This performance highlighted the song's enduring appeal and its ability to bring people together in celebration.
Modern Legacy
"This Is How We Do It" remains a beloved classic, frequently played at parties and events. Its influence can be seen in the works of contemporary artists who draw inspiration from its seamless blend of R&B and hip-hop. The track's timeless appeal lies in its universal theme of celebration and community, ensuring its relevance for future generations.
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